Survey data] Getting a rating of 3.7 or higher on
Google My Business increases conversions. This is an article by Search Engine Land about the relationship between Google My Business and conversion . The content is that businesses with a Google My Business rating (review) of 3.7 or higher have a high conversion rate via search. Conversions are driven by multiple factors, so a high rating doesn't necessarily mean a high conversion rate. However, since the attitude towards customers is naturally reflected in the evaluation, it is a good measure to improve the evaluation as an indicator. 4 important points to help your site recover from changes caused by Google's core algorithm update Four important points to help your site recover from changes caused by Google's core algorithm updates This article aims to provide an overview of the core algorithm update from a Q&A with Google's John Mueller . 2019 was a year of frequent core updates. The core update is said to be an update that mainly affects the YMYL area. In the YMYL domain, the EAT of a site is important, but since it is an abstract concept, many people may not be interested in it.It's worth reading for hints as to why your site's ranking may be dropping. Young people get information from snippets and knowledge panels and do not click on search results Young people get their information from snippets and knowledge panels and don't click on Belgium Phone Number Data search results This article contains data based on interviews with actual users regarding user behavior on search results . Do users like natural search results? Do featured snippets influence user behavior? Do users care abo1ut knowledge panels? It is organized around things like. Since the survey was conducted in the United States, some aspects of user behavior may differ from Japanese user behavior, but it is still a useful article.
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10th] Internal link building strategy to improve search result rankings Internal link building strategies to improve your ranking in search results This article talks about the importance of internal links in SEO . ``Which pages on a site are considered important?'' is largely determined by internal links. If the content on your site is not connected by links, it will be difficult for users and even Google to recognize the relationships between pages. In SEO, “relevance” is a keyword. Be conscious of building internal links.
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