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What are Instagram Ads?that his instagram adsInstagram Ads are sponsored posts that appear in Instagram users' feeds or stories.The ads are shown to users who are included in the segmentation configured for the campaign, which is a much broader universe than the followers themselves. The idea of advertising with Instagram Ads is to increase brand visibility and achieve more conversions.
How much does advertising on Instagram cost?instagram ads interaction Bolivia WhatsApp Number metricsThe price of advertising on Instagram derives from an auction system, where advertisers bid for the position of their ads. also influences costs, as does ad placement and campaign duration.Speaking specifically of numbers, according to WebFX the cost of advertising on Instagram has an average of $0.20 and $2.00 cost per click (CPC) and $6.70 per 1,000 impressions (CPM), in the case of companies.
Although these costs can range between $3 and $10 (all values are expressed in US dollars).Another value to take into account is the Cost per interaction or engagement (CPE), which varies between $0.01 and $0.05. This price arises from dividing the advertising expenditure by the number of interactions. cpm and average cpc instagram adsThe advantage of Instagram is the high level of interaction that users have with advertising in any of its formats. This is reflected in a better CTR (Click Through Rate) and, although the ads are more expensive than, for example, Facebook ads , they end up being more efficient (on average).
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