|
|
Don't forget to encourage these practices by offering an exclusive discount or special promotions to your new testimonial. ) Add video materials to your sales process The trends regarding online preferences (also in B B) are clear: prospects prefer to watch rather than read. And confirmation also comes from an article by Psychology Today according to which if you want users to interact with digital content, video is undoubtedly the channel to activate. The chances of sharing this type of content are in fact , those of comments are and those of likes are higher than other formats.
The article continues by comparing the video to a seduction tool and what is sales after all if not a persuasionwedding photo editing service technique sometimes taken to the extreme? By telling information, making the prospect feel safe, you try to convince him to want to know more and, ultimately, to want to collaborate. ) Adopt an analytical perspective Salespeople are optimistic by nature and this is absolutely not a flaw, however it would be better not to base the objectives of the entire department and the company turnover on their rosy expectations.
Adopting an analytical approach means measuring the actual contribution of the sales opportunities judge most valid to the increase in revenue; have concrete forecasts for the months to come and calculate the ROI of each activity. What measures have been put in place to close more customers ? How is the progress of the strategies being measured? Also in this case, creating a transparent dialogue and sharing objectives and goals of the Sales & Marketing departments significantly helps to improve performance. Looking quickly at the tips offere in this article, none of them require particularly large investments.
|
|
發表於 15:01:17